Event Summary
When unexpected events occur, our teams are quick to activate crisis communications response plans with the focus of providing relevant information to the public while managing the company’s reputation. Have we stopped to think of the different angles reporters may take to tell those stories? This course aims to help you understand the media’s perspective of crisis events and how to maintain awareness of their objectives, so your organization’s response tactics are effective.
Course Objectives
Understand the goals, expectations, and workflows of modern journalists to better align your crisis communication efforts while optimizing your interactions with media.
Who Should Attend
Communications professionals at any level who are seeking a broad perspective of the media’s coverage goals during crisis communications that impact the industry.
Meet Your Instructors
Nathan Greve
Southern Star
Nathan is a communications professional with experience on both sides of the media coin. His work as a news anchor and reporter took him to different markets throughout America before bringing his expertise to the natural gas industry. Nathan is heavily involved in government relations and video production for Southern Star. Additionally, he has led education for the entire Southern Star team on best practices in communicating to the media in crisis situations. When not sharing the story about our industry, Nathan enjoys NASCAR races and studies early 20th century ocean liners.
Tyler McClure
Communications Specialist, Southern Star
Tyler has served as a Communications Specialist for Southern Star since late 2018. He has been involved in developing Southern Star’s visual branding through video production, internal/external communications, and media relations strategy. Before that, he spent several years working in a number of roles within the news department at WEHT/WTVW-TV, an ABC and CW affiliate in the Evansville, Indiana market. Both career paths equipped him with skills and experience to understand many facets of crisis communication, including how to maximize your interactions with media to reach the public effectively. Outside of work, Tyler enjoys spending his time with family and friends, listening to music, and playing guitar.
