Event Summary
Customers are at the center of our industry and businesses. Learn how SGA member companies communicate with their customers and other stakeholders regarding safety, outages, winter heating and bill assistance.
The presentation will cover:
- Outage communications
- Winter communications
- Energy assistance communications
- Safety communications
Attendees will earn 1 Professional Development Hour (PDH) upon completion.
Meet Your Instructors
Bridget Wallace
Director of Marketing Services | Atmos Energy
Bridget is an experienced marketing and communications professional with more than 30 years of providing strategic marketing and communication direction, in addition to creating materials that help tell a story, influence consumer perception and behavior, and of course, stay on brand. She currently manages the marketing services team at Atmos Energy which supports 6 gas utility divisions with more than 3.2 million customers in eight states.
Briana McClendon
Brand Manager | Southern Company Gas
With nine years of experience in the Southern Company system in a variety of communications roles, Briana has spent the last four years of her career on the gas side of the business with the brand team. She currently manages customer communications for all four distribution companies serving 4 million customers in four states. She also manages the company’s digital and social media platforms and overall brand strategy.
