Event Summary
This course explores the fundamental disconnect between Gen Z’s ideal energy vision and their understanding of the energy industry’s current vision. Participants will gain insight into the key elements that make up an effective recruitment message for Gen Z. The course will feature videos from Gen Z message testing and showcase advocacy deliverables set to be finalized this year for target audiences beyond just Gen Z, ranging from elementary school students to the general public. Attendees will be encouraged to actively share these deliverables within their organizations, fostering greater awareness and utilization to improve engagement within the communities we operate in.
Attendees will receive 1 Professional Development Hour (PDH) upon completion.
Course Objectives
- Gen Z Engagement: Gain a deeper understanding of Gen Z viewpoints and how to bridge communication gaps effectively and craft compelling recruitment messages tailored to Gen Z
- Advocacy Toolkit Awareness and Utilization: Discover practical strategies and deliverables to share within your organization that were developed through the INGAA Foundation with the support of the National Energy Education Development (NEED) Program
- Call to Action: How can we increase awareness, use, and feedback from these toolkits by leveraging the SGA and your own company resources?
Meet Your Instructor
Tyler Tunic
Williams Companies
Tyler manages the Air Compliance and Emissions Reduction (ACER) group in Williams’ Environmental Services group in Houston, TX. His team is tasked with the “E” of Williams’ ESG efforts and ensuring Williams hits its emissions reduction targets. He received his Bachelor of Science in Chemical Engineering from Penn State University in 2014 and has worked for Williams ever since. Before joining Williams’ Environmental team, Tyler held various roles in Pipeline Engineering, Pipeline Control, and Commercial. Tyler was the Chair of Young Pipeline Professionals (YPP) USA from 2021-2023, the Chair of Young Pipeliners International (YPI) 2020-2021, a member of the Public Policy and Communications Committee within the INGAA Foundation from 2019-2023 and stepped in as Chair of the PP&C Committee for 2023. Tyler currently serves on the Board of Directors for YPP USA. Tyler is a certified professional engineer in the state of Texas and obtained his MBA from Louisiana State University Shreveport in 2020. The culmination of his industry advocacy work was recognized through his winning of the Young Pipeline Professional Honor at the 2022 International Pipeline Conference (IPC) in Calgary, and the inaugural Chair’s Rising Leader award through the SGA Natural Gas Association (SGA) in 2024
