March 12, 2024

Customer Communications: Best Practices & Lessons Learned

Virtual, Instructor-Led

Event Summary

Customers are at the center of our industry and businesses. Learn how SGA member companies communicate with their customers and other stakeholders regarding safety, outages, winter heating and bill assistance.

The presentation will cover:

  • Outage communications
  • Winter communications
  • Energy assistance communications
  • Safety communications

Attendees will earn 1 Professional Development Hour (PDH) upon completion.



Meet Your Instructors

Bridget Wallace

Director of Marketing Services | Atmos Energy

Bridget is an experienced marketing and communications professional with more than 30 years of providing strategic marketing and communication direction, in addition to creating materials that help tell a story, influence consumer perception and behavior, and of course, stay on brand. She currently manages the marketing services team at Atmos Energy which supports 6 gas utility divisions with more than 3.2 million customers in eight states.

Briana McClendon

Brand Manager | Southern Company Gas

With nine years of experience in the Southern Company system in a variety of communications roles, Briana has spent the last four years of her career on the gas side of the business with the brand team. She currently manages customer communications for all four distribution companies serving 4 million customers in four states. She also manages the company’s digital and social media platforms and overall brand strategy.


From 03-12-2024 9:00 am CST until 03-12-2024 10:00 am CST



Registration Information
Member FREE
Non-Member $75

3% fee applied if paying by a credit card

Who can attend?

SGA Cancellation Policy "C"

Have any questions? Contact us.