Category Archives: Marketing

Texas Gas Service’s “Appliance Alliance Program” wins the SGA Marketing Excellence – Judges’ Choice Award.  The annual SGA Marketing Excellence Award recognizes strategic and creative natural gas marketing initiatives, with successful results in growth and/or retention. The program celebrates the … Continue reading

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The 2017 Marketing, Customer Experience & Communications Conference (MCEC) was held earlier this month in Fort Lauderdale, FL. Close to 150 natural gas industry professionals gathered to learn best practices, share ideas and engage in active dialogue. MCEC hosted two keynote addresses … Continue reading

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Each year the SGA Growth & Retention Section Managing Committee opens the exclusive competition of SGA’s Marketing Excellence Awards to members only. The Marketing Excellence Awards program is dedicated to identifying marketing campaigns that demonstrate success with measurable results in Growth & Retention. At the 2017 SGA … Continue reading

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The SGA Marketing Excellence Award winners were recently recognized at the 2016 Marketing, Customer Experience & Communications Conference. Please join us in congratulating Florida Public Utilities and Atlanta Gas Light! Florida Public Utilities The Energy Experts Campaign Atlanta Gas Light … Continue reading

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At the Marketing, Customer Experience & Communications Conference (MCEC), held in Baltimore earlier this month, the SGA Corporate Communication Awards for 2016 were announced. Please join us in recognizing winner Laclede Gas and runner-up Knoxville Utilities Board! Winner: Laclede Gas … Continue reading

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The 2016 Marketing, Customer Experience & Communications Conference (MCEC) was held earlier this month in Baltimore, MD. Close to 200 natural gas industry professionals gathered to learn best practices, share ideas and engage in active dialogue. At MCEC, SGA also … Continue reading

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At this year’s Annual Membership Meeting, chair of the Marketing Section Managing Committee Aleida Socarras announced a new name, Growth and Retention, and vision for the group. “We changed the committee’s name to Growth and Retention because we believe it … Continue reading

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Utilities are gearing up to celebrate Natural Gas Utility Workers’ Day - March 18th!  Much appreciation to APGA and their Marketing and Sales Committee for several months of planning to claim the special day for the hard working  employees of the … Continue reading

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There’s a lot of “hysteria” in the public around hydraulic fracturing – It’s causing earthquakes! It’s contaminating our drinking water! Many of our industry professionals are challenged with difficult questions and accusations around fracking, by the general public and even … Continue reading

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The 1st Quarter issue for 2015 of the Marketing, Customer Experience & Communications Newsletter is now available in our Communication Center. To subscribe to the newsletter, visit your SGA profile to adjust your communications preferences. Marketing, Customer Experience & Communications … Continue reading

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