Serving the High Rise Market Workshop
April 17-19, 2007 Tampa, FLorida
SGA Builders and Developers Conference
Information on the 2007 Conferencecan be accessed here, as well as the presentations from this conference. For more information, contact Larry Farthing
at lfarthing@southerngas.org.
SGA Residential Marketing Conference
This conference offers a unique opportunity for the attendees to learn
more about the residential market, new products and technologies,
and new information and solutions to issues facing your company in
the residential marketing area. This conference has been designed
especially for residential sales representatives, supervisors, managers,
directors, vice presidents of marketing and individuals involved in
the codes and standards area. This year the conference will be held
at the same time as the SGA Commercial and Industrial Marketing Conference.
By having these two conferences at the same time, the co-chairs have
been able to plan several joint session for both conference groups.
SGA Advertising and Market Research Survey
SGA Advertising and Marketing Research Workshop
This conference is sponsored every two years by the Marketing Section. The program is designed for individuals within the member companies who have responsibility for their companyÕs advertising and marketing research projects and activities. To receive information and a sample agenda, contact Debbie Krawzik at dkrawzik@southerngas.org.
This survey is periodically conducted by the Marketing Section. In addition
to gathering information about member companiesÕ advertising and market
research activities, the survey also includes several questions that
have been designed to identify areas and opportunities for member companies
to work together on future advertising and market research activities.
For more information on how your company can participate in the Survey, contact Larry Farthing at
lfarthing@southerngas.org.
This report is sponsored by the Residential Marketing Committee and
is updated every two years. The report is designed to present the marketing
activities of SGA member distribution companies. The report establishes
an exchange point for marketing programs. For a sample copy or additional information on
this report, contact Larry Farthing at lfarthing@southerngas.org.
Gas
Identifier Icon
The purpose of the Gas Icon is to build awareness for the natural gas
industry through a common graphic element. The Icon provides a mechanism
through which the industry can develop a brand identity for the natural
gas industry and build awareness of the advantages of natural gas.
The Icon has been developed in three separate messages:
1. Gas: The Natural Advantage®
2. Gas Advantage Home®
3. Gas Advantage Dealer®
(The icons are availble for download in the Library )
There is also a unifying theme, which can be used in conjunction with
the gas icon: "When You Have a Natural Advantage, Use It. Gas.
The Natural Advantage"®
Who Can Use The Gas Icon?
The icon may be used by both SGA member companies and non-SGA member
companies, including LDC's, pipelines and other allies to the natural
gas industry. Use of the Gas Icon is strictly voluntary. The Gas Icon
was designed in such a way that it can be used either as your companyÕs
primary logo or in conjunction with an existing logo to increase customer
awareness for natural gas in a consistent way.
SGA has received trademark status on all versions of the Gas Icon and
the unifying theme. To obtain a copy of the graphic standards for the
Gas Identifier Icon, please contact Debbie Krawzik at dkrawzik@southerngas.org. Questions regarding graphic standards and the use of the gas identifier
icon can also be directed to Larry Farthing at lfarthing@southerngas.org or (972) 620-4019.