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Serving the High Rise Market Workshop

April 17-19, 2007    Tampa, FLorida

 

SGA Builders and Developers Conference

Information on the 2007 Conferencecan be accessed here, as well as the presentations from this conference.  For more information, contact Larry Farthing at lfarthing@southerngas.org.

SGA Residential Marketing Conference

This conference offers a unique opportunity for the attendees to learn more about the residential market, new products and technologies, and new information and solutions to issues facing your company in the residential marketing area. This conference has been designed especially for residential sales representatives, supervisors, managers, directors, vice presidents of marketing and individuals involved in the codes and standards area. This year the conference will be held at the same time as the SGA Commercial and Industrial Marketing Conference. By having these two conferences at the same time, the co-chairs have been able to plan several joint session for both conference groups.

 

SGA Advertising and Market Research Survey

SGA Advertising and Marketing Research Workshop

This conference is sponsored every two years by the Marketing Section. The program is designed for individuals within the member companies who have responsibility for their companyÕs advertising and marketing research projects and activities. To receive information and a sample agenda, contact Debbie Krawzik at dkrawzik@southerngas.org.

This survey is periodically conducted by the Marketing Section. In addition to gathering information about member companiesÕ advertising and market research activities, the survey also includes several questions that have been designed to identify areas and opportunities for member companies to work together on future advertising and market research activities. For more information on how your company can participate in the Survey, contact Larry Farthing at lfarthing@southerngas.org.


This report is sponsored by the Residential Marketing Committee and is updated every two years. The report is designed to present the marketing activities of SGA member distribution companies. The report establishes an exchange point for marketing programs. For a sample copy or additional information on this report, contact Larry Farthing at lfarthing@southerngas.org.

Gas Identifier Icon


The purpose of the Gas Icon is to build awareness for the natural gas industry through a common graphic element. The Icon provides a mechanism through which the industry can develop a brand identity for the natural gas industry and build awareness of the advantages of natural gas.

The Icon has been developed in three separate messages:
1. Gas: The Natural Advantage®
2. Gas Advantage Home®
3. Gas Advantage Dealer®
(The icons are availble for download in the Library )

There is also a unifying theme, which can be used in conjunction with the gas icon: "When You Have a Natural Advantage, Use It. Gas. The Natural Advantage"®

Who Can Use The Gas Icon?

The icon may be used by both SGA member companies and non-SGA member companies, including LDC's, pipelines and other allies to the natural gas industry. Use of the Gas Icon is strictly voluntary. The Gas Icon was designed in such a way that it can be used either as your companyÕs primary logo or in conjunction with an existing logo to increase customer awareness for natural gas in a consistent way.

SGA has received trademark status on all versions of the Gas Icon and the unifying theme. To obtain a copy of the graphic standards for the Gas Identifier Icon, please contact Debbie Krawzik at dkrawzik@southerngas.org. Questions regarding graphic standards and the use of the gas identifier icon can also be directed to Larry Farthing at lfarthing@southerngas.org or (972) 620-4019.